Three relatively easy ways to build backlinks.
Any successful SEO campaign will include building links pointing to your website. Without links, your content regardless how great, original, entertaining it may be, will go unnoticed. There are many occasions, when content posted on the Internet, in the form of an article, song, video, gets millions of hits, without anyone trying to promote it. For example, if you go to youtube.com and type in the search box "meaning of mph" (miles per hour) this video will be the first one to come up http://www.youtube.com/watch?v=Qhm7-LEBznk. Who could predict that a video of a man, making fun of his wife will get over 5 million hits. They say "the video went viral". You do have the same chance for your own content to go viral, just as you have a chance to win a lottery. Many people who buy lottery tickets do win money, but those who work at making money, have better odds of receiving them. If you want your content to be noticed by people, you will need to work on getting backlinks. Below are the three relatively easy ways to build backlinks.
1. One of the easier ways to get backlinks to your site is by commenting on blogs. There are millions of blogs with the comment section, that are waiting for your comment. Blogs can be moderated and unmoderated. There are unmoderated blogs, where your comment would show up as soon as you post it. Leaving comments on those can be a good boost for your SEO efforts, as you get backlinks right away. The negative side of using unmoderated blogs is that they have a tendency to get spammed very fast, and your comment may get deleted soon enough with the thousands of other comments. Your comments left on the moderated blogs have a chance of having a longer life, but they would have to be approved by the blog administrator, and it can take weeks, and you would have to follow commenting rules that every blog has.
2. Another popular method of link building is article marketing. You write an article and submit it to article directories with the link to your website at the end of the article. This a good way to build links as some of the article directories have authority with search engines and link from those can bring improvement in site ranking. This method can be a little costly as you you would either need to spend a lot of time writing an article, or hire someone to write it for you. With enough budget for your marketing campaign it can be a good way to build links as it does produce results. An example of very popular article directory would be ezinearticles.com. The link from this directory will have authority and the article itself has a chance to see the light of the day, as the pages of this directory can rank pretty high with Google.
3. Using 2.0 websites (websites with user generated content) to get backlinks is also one of the popular methods of link building. This method has an advantage of being able to post the content that you want and being able to make changes to it any time you want. squidoo.com is one of the 2.0 websites that is worth having your content on. It is very user friendly and it pages rank very well with Google.
Having a variety of different links from a variety of different sources is the ultimate goal behind SEO and link building. The three above mentioned methods can be successful, if done correctly, and can be accomplished even with a small budget.